To be a commercial photographer is not to have just one look and one lighting in one's pictures, but it is the ability to communicate the client's message and sell the client's products with the best possible lighting according to the client's needs and demands. It is also the ability to see what is actually required for each specific job to create something greater for the client and the client’s business.
This is what Andrea Belluso has been giving his international clients for three decades with precision, taste and deep knowledge of lighting.
It is for this reason that Profoto, The Light Shaping Company, named him The Light Shaper.