Creating with Light for Infinite Possibilities
 
 
 

Creating with Light is the true asset a photographer can be to the clients.

 
 
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Andrea Belluso

is an award-winning international fashion and beauty photographer.


He began his photographic career at the age of 16, working under renowned photographer Bardo Fabiani. For the next 30 plus years, Belluso worked as a photographer and video producer, capturing iconic fashion names such as Linda Evangelista, Christy Turlington and Naomi Campbell. 
Belluso later created his own modelling agency, fashion magazine, international model competition and a television program that was distributed in 54 countries. In the photographic community, he is known as the “Light Shaper”, name given to him by the main lighting company in the world of photography Profoto for his unique approach to lighting. Andrea Belluso also produces, directs, films and edits TV commercial spots.

Through his work at House of Belluso, Andrea currently facilitates seminars, lectures and workshops around the world, empowering photographers and individuals to a more powerful form of creativity and a more authentic sense of self and their photography. He also produces internationally distributed television programs with photography and luxury as main topics.

Andrea is also an ambassador for Non-Violence Project as well as being an ambassador for the world's leading medium format camera brand Phase One.

Apart from his commercial work Andrea also publishes photographic art books and holds photographic art exhibitions.

 

Work

Some of my clients, past and present

Condé Nast - Cadillac - Bentley - Mc Laren - Nestlé - Electrolux - Bonnier Tidskrifter - Egmont Publishing - Rodeo - Sandryds - Oriflame - Italia 1 - Canale 5 - Kanal 5 - Scorett - Abecita - Sandryds - Salming Underwear - Guy Laroche - Elle Japan - Elle UK - Elle Mexico - Esprit - Illamasqua - etc.

 

STYLE & GENRE

 
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 Asking Andrea Belluso

What are your style and your genre?

“You might wonder how a photographer could be shooting for such different clients and in such different ways, ranging from cosmetics to fashion and all the way to food and automotive.
The old saying goes "Jack of all trades, master of none", and I really am as far from that as one could come.

Mine is not pretentiousness, I am simply very aware that once a photographer truly masters light and enjoys and knows what he or she is photographing, then it is definitely possible to “specialise” in different genres. And as far as style goes, following trends is far from being creative. As a commercial photographer my job is to sell my clients’ products with light in a way that their customers will want to have just their products and nothing else.

As an editorial photographer it is pretty much the same thing, except that instead of following the going trends for me it is a matter of understanding the individual magazine’s look and feel and target group and seduce them with my pictures.

Photography is creating with light, and that's just what I do, regardless of the subject. If we are to be truly creative we must always look to do things in new and different ways. As long as we truly master the base of our trade, which for photographers is light, thinking outside the box must become second-nature.

So both my style and my genre are LIGHT.

On this website you can of course look through the different genres, and you can also look through the different types of light.

This website is not made to categorise me, or put me in a box, it has been created to inspire you with the infinite possibilities that can be achieved with my passion and knowledge of light.”