Abecita is an established Swedish lingerie company.
Andrea Belluso created this second campaign for the brand following the sales success with the Pin-Up campaign the first one of the series to gain a younger target grop on top of their existing 30+ target group. Andrea Belluso created the Film Noir campaign for the same reason as the Pin-Up campaign, inspired by film noir and the 20’s and 30’s. This campaign resulted in 40% in sales revenue on top of the 20% increase of the first campaign. (ref. Resumé Magazine)

Media: Website, Social Media, Look-Book and catalogue, Print Marketing

Andrea Belluso’s role: Creative Director and Photographer.