About Andrea Belluso

Andrea Belluso is an eclectic, ever-evolving artist whose constant reinvention has become a defining part of his creative identity. Photographer, filmmaker, and storyteller, he shifts fluidly across disciplines, expanding the boundaries of visual expression with every new chapter of his career.

Throughout his international journey, Andrea has collaborated with Vogue Italia, Elle, Robb Report, Bentley, Ferrari, McLaren, Guy Laroche and many other iconic brands. Yet his focus has always reached far beyond aesthetics. For him, the true power of an image lies in its emotion — the inner shift it creates in the viewer.

His global exhibitions reflect a lifelong fascination with perception and transformation. This vision was affirmed when the Erarta Museum of Contemporary Art became the first institution to recognise his commercial photography as contemporary art when presented outside its original context — a pivotal moment that reframed Andrea’s own understanding of his work.

Across the history of contemporary photography, only a select few commercial image-makers — such as Oliviero Toscani, David LaChapelle, Mario Testino, Andy Warhol, Helmut Newton, Richard Avedon, Irving Penn, Guy Bourdin, Herb Ritts, Nick Knight and Paolo Roversi — have crossed the traditional boundaries of the art world and been acknowledged by major museums for their cultural impact. Andrea Belluso’s recent institutional recognition places him within this rare lineage: artists whose commercial visual language transcends its original function and is reinterpreted as contemporary art.

Known globally as “The Light Shaper” — a title bestowed on him by Profoto — Andrea is regarded as one of the world’s foremost experts in lighting. Yet for him, light is not just technique. It is awareness, revelation, and the inner illumination that guides every act of creation.

Following decades of solo exhibitions showcasing his diverse artistic projects, the Erarta Museum invited him for a landmark five-month solo exhibition in its prestigious central hall — with an unprecedented request: to present Andrea’s decades of advertising work as contemporary art. The resulting exhibition, Icona Italiana, became a nationwide success and drew significant attention from both the art and cultural sectors in Russia.

This recognition has triggered a new phenomenon in Andrea’s career: museums and major corporations are now approaching him not as a commercial photographer, but as an artist who can transform their environments, materials, and industrial processes into cultural narratives.

His most recent artistic commission, “Meet Steel!” created in collaboration with the multinational steel company Severstal, showcases this shift — a project where he transformed industrial structures into monumental visual metaphors, merging corporate identity with contemporary art.

Today, Andrea Belluso stands at a defining moment in his trajectory: an artist whose evolution has captured the attention of museums, cultural institutions and leading global companies seeking groundbreaking artistic vision. His momentum is rapidly accelerating, making this the ideal moment for visionary art agents and cultural institutions to engage with an artist whose impact on contemporary visual culture is expanding in remarkable new directions.

 Asking Andrea Belluso

What are your style and your genre?

“You might wonder how a photographer could be shooting for such different clients and in such different ways, ranging from cosmetics to fashion and all the way to food and automotive.
The old saying goes "Jack of all trades, master of none", and I really am as far from that as one could come.

Mine is not pretentiousness, I am simply very aware that once a photographer truly masters light and enjoys and knows what he or she is photographing, then it is definitely possible to “specialise” in different genres. And as far as style goes, following trends is far from being creative. As a commercial photographer my job is to sell my clients’ products with light in a way that their customers will want to have just their products and nothing else.

As an editorial photographer it is pretty much the same thing, except that instead of following the going trends for me it is a matter of understanding the individual magazine’s look and feel and target group and seduce them with my pictures.

Photography is creating with light, and that's just what I do, regardless of the subject. If we are to be truly creative we must always look to do things in new and different ways. As long as we truly master the base of our trade, which for photographers is light, thinking outside the box must become second-nature.

So both my style and my genre are LIGHT.

On this website you can of course look through the different genres, and you can also look through the different types of light.

This website is not made to categorise me, or put me in a box, it has been created to inspire you with the infinite possibilities that can be achieved with my passion and knowledge of light.”