About Andrea Belluso

Andrea Belluso is an artist, photographer and storyteller whose work explores the transformative power of light

Over the course of his international career, Andrea has collaborated with Vogue Italia, Elle, Robb Report, Bentley, Ferrari, McLaren, Guy Laroche and many more iconic brands — yet his focus has always remained on something deeper than image: the emotion behind it.

His exhibitions across the world reflect a fascination with perception and transformation. The Erarta Museum of Contemporary Art was the first to recognise his commercial photography as contemporary art when shown outside its original context — affirming Andrea’s belief that art is not defined by what it represents, but by how it is seen.

After decades of success in fashion and beauty, Andrea’s commissions from Cadillac and Nestlé led him into the worlds of automotive and food photography. These experiences reinforced his conviction that creativity dies when confined to a “style.” For him, the absence of a fixed style is what keeps expression alive.

Known globally as “The Light Shaper” — a name given to him by Profoto — Andrea is celebrated as one of the world’s leading experts in lighting. But for him, light is more than technique: it’s a metaphor for awareness, truth, and the inner illumination that shapes every act of creation.

Beyond his artistic work, Andrea lectures internationally, from the New York Film Academy to the University of Johannesburg, guiding others toward authentic creativity — where art and self-expression become one and the same.

 Asking Andrea Belluso

What are your style and your genre?

“You might wonder how a photographer could be shooting for such different clients and in such different ways, ranging from cosmetics to fashion and all the way to food and automotive.
The old saying goes "Jack of all trades, master of none", and I really am as far from that as one could come.

Mine is not pretentiousness, I am simply very aware that once a photographer truly masters light and enjoys and knows what he or she is photographing, then it is definitely possible to “specialise” in different genres. And as far as style goes, following trends is far from being creative. As a commercial photographer my job is to sell my clients’ products with light in a way that their customers will want to have just their products and nothing else.

As an editorial photographer it is pretty much the same thing, except that instead of following the going trends for me it is a matter of understanding the individual magazine’s look and feel and target group and seduce them with my pictures.

Photography is creating with light, and that's just what I do, regardless of the subject. If we are to be truly creative we must always look to do things in new and different ways. As long as we truly master the base of our trade, which for photographers is light, thinking outside the box must become second-nature.

So both my style and my genre are LIGHT.

On this website you can of course look through the different genres, and you can also look through the different types of light.

This website is not made to categorise me, or put me in a box, it has been created to inspire you with the infinite possibilities that can be achieved with my passion and knowledge of light.”