Andrea Belluso

is a Creative Producer and an award-winning international fashion and beauty photographer.

He began his photographic career at the age of 16, working under renowned photographer Bardo Fabiani. For the next 30 plus years, Belluso worked as a photographer and video producer, capturing iconic fashion names such as Linda Evangelista, Christy Turlington and Naomi Campbell. 

What make Andrea Belluso truly unique ang a great asset for any client is reflected in how he went from just shooting fashion and beauty to also photographing cars and food and also how throughout his career he has also been Creative Producer for many of his photographic clients as well as for productions where he recommended other photographers more adept to that particular job.

In his long and successful career Andrea Belluso was not only a photographer but he also worked as film director and producer for international television productions, he founded a fashion magazine of which he was also Creative Director and Creative Producer for and in his very young age between 20 and 22 he worked for a fashion brand where he learnt everything about garment manufacturing and production, which is also a great asset for a fashion photographer.
This wide range of professional experiences has given him a very broad as well as deep hands-on knowledge of all the components of productions, both stills and video, which is a real treasure that he can bring to the table to any client or agency who works with him.

His first automotive client who called Andrea Belluso’s manager at the time was Cadillac, proposing a big campaign for the Middle East. Tne fun fact about this is that his client fro Cadillac became his agent shortly after the production, resulting in a great partnership for several years.

Andrea’s response to the Cadillac offer was that there are plenty of great car photographers in the world and that he had never photographed cars before.

Cadillac’s response was that was exactly what they were looking for, Andrea’s deep knowledge of light and not having a set style, while other photographers were all producing technically perfect car pictures, but in the end they were all shot according to the rules, with no innovation, and basically doing the same thing, just with small personal touches defining their style.

Cadillac also quoted Einstein who said that ”doing the same thing over and over again and expecting a different result was the definition of insanity”.

Andrea Belluso also believes, from personal experience, that having a defined style might get you clients for a few seasons and it will eventually kill creativity.

Shortly after that Andrea Belluso was also approached by Nestlé and Electrolux offering him to shoot food, for the same reason as Cadillac.

And then followed suite brands like Bentley, Porsche, McLaren and more.

So Andrea Belluso does not have a style and he is also one of the greatest lighting experts in the world, that earned him the name of ”The Light Shaper”, given to him by Profoto.

Andrea Belluso also produces and directs, films TV commercial spots.

Through his work at Hardbox Productions, his London-based company, Andrea currently also facilitates seminars, lectures and workshops around the world, coaching companies photographers and individuals to a more powerful form of creativity and a more authentic sense of self and their work in general as well as photography and production. 

He also produces internationally distributed television programs.

Andrea is also an ambassador for Non-Violence Project as well as being an ambassador for the world's leading medium format camera brand Phase One and the world’s main photographic lighting company Profoto.

Apart from his commercial work Andrea also publishes photographic art books and holds photographic art exhibitions.

Work

Some of Andrea Belluso’s clients, past and present:

Condé Nast - Cadillac - Bentley - Mc Laren - Porsche - Nestlé - Electrolux - Bonnier Tidskrifter - Egmont Publishing - Rodeo - Sandryds - Oriflame - Italia 1 - Canale 5 - Kanal 5 - Scorett - Abecita - Salming Underwear - Guy Laroche - Elle Japan - Elle UK - Elle Mexico - Esprit - Illamasqua - and many more illustrious and international brands.

 Asking Andrea Belluso

What are your style and your genre?

“You might wonder how a photographer could be shooting for such different clients and in such different ways, ranging from cosmetics to fashion and all the way to food and automotive.
The old saying goes "Jack of all trades, master of none", and I really am as far from that as one could come.

Mine is not pretentiousness, I am simply very aware that once a photographer truly masters light and enjoys and knows what he or she is photographing, then it is definitely possible to “specialise” in different genres. And as far as style goes, following trends is far from being creative. As a commercial photographer my job is to sell my clients’ products with light in a way that their customers will want to have just their products and nothing else.

As an editorial photographer it is pretty much the same thing, except that instead of following the going trends for me it is a matter of understanding the individual magazine’s look and feel and target group and seduce them with my pictures.

Photography is creating with light, and that's just what I do, regardless of the subject. If we are to be truly creative we must always look to do things in new and different ways. As long as we truly master the base of our trade, which for photographers is light, thinking outside the box must become second-nature.

So both my style and my genre are LIGHT.

On this website you can of course look through the different genres, and you can also look through the different types of light.

This website is not made to categorise me, or put me in a box, it has been created to inspire you with the infinite possibilities that can be achieved with my passion and knowledge of light.”