Abecita is an established Swedish lingerie company founded in 1932.
Andrea Belluso created the Pin-Up campaign for Abecita to secure the existing female customers aged +30 while gaining a younger target group. By making use of his knowledge that fashion trends were inspired by boudoir for the following year, Andrea Belluso made use of that with a campaign inspired by Pin Up era. This campaign resulted in 20% increase in sales in the first season (ref. Resumé Magazine)

Media: Website, Social Media, Look-Book and catalogue, Print Marketing

Andrea Belluso’s role: Creative Director and Photographer.