Bentley Europe

Bentley Europe became Andrea Belluso’s second automotive client after decades of international work in fashion, beauty and advertising photography.

Bentley's objective was not to replicate the visual language traditionally associated with automotive photography, but to explore a different perspective. While having access to many of the world's leading automotive photographers, the brand sought an approach rooted in Andrea's internationally recognised expertise in lighting and visual storytelling.

The creative concept centred on one of Bentley's defining characteristics: the way its vehicles are shaped with precision and airflow rather than force. Through light and composition, the campaign aimed to translate this philosophy into a visual narrative, revealing the elegance and fluidity inherent in Bentley's design process.

Another distinctive aspect of the project drew inspiration from Bentley's reputation for delivering one of the most refined in-car audio experiences in the automotive world. This led to a collaboration with the Music Director and principal violinist of the Swedish Royal Philharmonic Orchestra, creating a visual connection between craftsmanship, performance and sound.

As part of the assignment, Andrea also secured the campaign as a dedicated advertorial feature in the prestigious Robb Report, further extending the project's reach to a luxury-focused international audience.

Media Platforms: Website, Social Media, Print Marketing, advertorial

Creative Role: Creative Director, Film Director and Photographer.