By Elegance launch campaign
By Elegance
By Elegance is an emerging womenswear brand creating versatile garments designed to be worn across different occasions, body types and lifestyles.
The collections are conceived to transition seamlessly from everyday environments to formal and evening settings, combining practicality with refined aesthetics.
For the launch of its first collection, Andrea Belluso developed a visual campaign focused on communicating inclusivity, adaptability and contemporary elegance through a clean, fashion-driven visual language.
Following the campaign, the entire debut collection sold out within a few days of launch, marking a strong market response for the brand.
Media Platforms: Online, Look-Book, Print Marketing
Creative Role: Creative Director and Photographer.
