Rare Jewellery
Cadillac campaign to attract a younger and affluent target group in the Middle East.
Cadillac was Andrea Belluso’s first automotive client and they approached Andrea Belluso to create something that even the most well-sought car photographers cannot provide, something created with the client, the target group, the product, the region and to create a story that speakes to the target group and with a deep knowledge of lighting.
Cadillac also wanted a photographer who was also a Creative Director to create the concept by adjusting the intitial brief to better address the target group.
Light is 90% of photography and through images commercial creators sell products.
Media: Social Media, Print Marketing, OOH
Andrea Belluso’s role: Creative Director and Photographer.
