Electrolux
Electrolux
Electrolux is a Swedish multinational company specialising in domestic appliances.
For the brand, Andrea Belluso created a series of image-led campaigns focused on inspiration rather than product demonstration. Instead of showcasing appliances directly, the visual approach was designed to evoke a sense of aspiration around home cooking and culinary culture.
The campaigns aimed to inspire consumers to recreate high-end gastronomic experiences at home, drawing parallels with the atmosphere, presentation and refinement typically associated with professional restaurant dining.
Through a lifestyle-driven visual language, the work positioned Electrolux within a broader narrative of creativity, taste and elevated everyday living.
Media Platforms: Website, Social Media, Brand Magazine
Creative Role: Creative Director (with Jon Rooney as Art Director) and Photographer.
