Ellen Pauli

Ellen Pauli is a Swedish fashion designer known for creating versatile, functional garments designed to adapt to different contexts and ways of wearing.

For the launch of her patented multi-functional top, Andrea Belluso developed a visual campaign focused on expressing the garment’s adaptability, simplicity and design intelligence through a refined fashion-driven narrative.

The objective of the campaign was to support brand awareness and introduce the concept to a broader audience at launch.

Following the campaign, Ellen Pauli achieved strong market traction, with her debut collection selling out.

Media Platforms: Online, Look-Book, Print Marketing, POS

Creative Role: Creative Director and Photographer.