April 4th-August 3rd 2025.
Solo Exhibition at Erarta Museum! I’m honoured to share that I’ve been invited to hold a solo exhibition at Erarta Museum in St. Petersburg, Russia’s premier privately owned contemporary art museum.
To have my commercial work shown as art is both humbling and surreal. As an advertising photographer, I’ve always focused on creating unique images that resonate with the brands I work with, never imposing my own style but rather connecting deeply with each project. What I’ve learned from having been offered this exhibition is that what I’ve been doing all along—aesthetically pleasant, compelling images and not following what seems to be the obvious way—is indeed a form of art and creativity is all about following the intuition rather than the logical mind
Stills from the Diva Italiana exhibition at the Erarta Contemporary Art Museum (2025)
Videos from the Icona Italiana exhibition
Morning News on the 1st Russian TV channel
Highlights