Kashesh Global

This campaign marked the international launch of Kashesh Global, a Dubai-based luxury fashion house dedicated to creating sustainable wearable art, crafted by hand using both precious and recycled materials.

The objective of the campaign was to introduce the brand to an international audience while reflecting the dual identity of Dubai itself — a place where deep cultural heritage and forward-looking modernity coexist.

Andrea Belluso was commissioned to translate this vision into a visual narrative capable of expressing both the craftsmanship of the garments and the conceptual foundation of the brand. Working with a light-driven approach, the imagery was designed to elevate the textures, forms and emotional presence of each piece, positioning the collection not only as fashion, but as artistic expression.

The campaign aimed to balance elegance and authenticity with a contemporary visual language that could resonate across both luxury fashion and international art audiences.

Media Platforms: Website, Social Media, Look-Book and catalogue, Print Marketing, POS

Creative Role: Creative Director, Film Director, Film Editor and Stills Campaign Photographer.