Nestlé contacted Andrea Belluso for being known as “The Light Shaper” in the international photographic community for his deep knowledge of light shaping and for his way to approach any campaign, not based on “how to follow the “perfect” established path but by looking at each campaign without any past reference points but to examine the client’s requests together with the product type and the target group in the region.

This campaign for all Middle-Estern countries resulted in higher visibility for the brand and in increased sales.

Media: OOH, Social Media, Print Marketing, POS

Andrea Belluso’s role: Creative Director (with Jon Rooney as Art Director) and Photographer.