Nestlé Middle East

Nestlé commissioned Andrea Belluso for a regional campaign across Middle Eastern markets, recognising his internationally established expertise in lighting and his distinctive approach to visual communication, widely known within the industry under the title “The Light Shaper.”

The project was developed with a strategy-driven mindset, focusing on the relationship between product, audience and cultural context across different markets. Rather than relying on established visual formulas, the approach emphasised a tailored interpretation of the brief, ensuring that each visual solution responded directly to regional consumer behaviour and brand positioning objectives.

Through a light-led visual language, the campaign aimed to strengthen brand visibility and engagement across multiple Middle Eastern territories, contributing to increased market performance for the brand.

Media Platforms: OOH, Social Media, Print Marketing, POS

Creative Role: Creative Director (with Jon Rooney as Art Director) and Photographer.