Oriflame

Oriflame is a Swedish multinational beauty and personal care brand operating through a global network of independent markets across Europe, Asia and the Middle East.

Over several years, Andrea Belluso was commissioned to create numerous campaigns for the brand across different regions, including Asia, the Middle East and Russia, developing visual narratives adapted to the cultural and commercial context of each market.

The work required a flexible yet consistent approach, ensuring that each campaign maintained Oriflame’s brand identity while responding to local audience expectations, aesthetics and communication strategies.

Through lighting and visual direction, the campaigns translated product storytelling into culturally specific imagery designed to resonate within diverse international markets.

Media Platforms: Website, Social Media, catalogues, Print Marketing

Creative Role: Creative Director and Photographer.