Phase One

Phase One is a leading manufacturer of professional medium format camera systems, recognised globally for its image quality and technical excellence.

For several years, Andrea Belluso has served as a brand ambassador for Phase One, contributing to a series of online campaigns combining editorial articles and video content.

Rather than focusing on product promotion in a traditional sense, the communication strategy adopted a “soft sell” approach centred on education and inspiration. Andrea’s role was to speak primarily about light, visual perception and creative process, using photography as a means of demonstrating the capabilities of the system in a real-world professional context.

A key aspect of the collaboration also highlighted the synergy between Phase One systems and Profoto, emphasising how camera and lighting technology can work together to support a fully integrated approach to image creation.

Through this series, the emphasis was placed on elevating technical discussion into creative dialogue, positioning the brand within a broader conversation about visual storytelling rather than specifications alone.

Media Platforms: Website, Social Media, product sheets and catalogues (B2B and B2C), YouTube, POS, BTL

Creative Role: Creative Director and Photographer.