Porsche Sweden
Porsche Sweden
This campaign marked Andrea Belluso's first collaboration with Porsche Sweden and was conceived as a targeted brand-awareness initiative aimed at one of the country's most affluent and influential audiences.
Developed in partnership with Robb Report, the project combined editorial and commercial storytelling through a bespoke advertorial campaign created specifically for the magazine's readership. Beyond producing the campaign imagery itself, Andrea was also responsible for creating the accompanying magazine covers, resulting in a fully integrated visual presence that extended well beyond a traditional advertising placement.
The objective was to engage a carefully selected demographic through imagery that reflected Porsche's values of performance, design excellence and aspiration, while placing the featured vehicle directly in front of Sweden's highest-spending luxury consumers.
The campaign proved highly successful among Robb Report's affluent readership, demonstrating the effectiveness of combining premium visual storytelling with targeted luxury media placement.
Media Platforms: Website, Social Media, Print Marketing, advertorial
Creative Role: Creative Director and Photographer.
