Salming Underwear Brazil campaign
Salming Underwear bares its name from the famous hockey player Börje Salming.
Salming produces both swimwear and underwear, in spite of its name.
Andrea Belluso created several campaign for Salming Underwear through the years, in different corners of the world, all resulting in increased sales and visibility.
This campaign was produced in Brazil and it featured both real surfers scouted on the beach as well as models.
Media: Website, Social Media, Look-Book and catalogue, Print Marketing, POS
Andrea Belluso’s role: Creative Director and Photographer.
