Salming Underwear – Morocco Campaign

As part of an ongoing collaboration with Salming Underwear, Andrea Belluso has produced numerous campaigns for the brand, shot and developed across multiple locations worldwide over the years, contributing consistently to its global visibility and commercial performance.

This chapter was produced in Morocco and continued the brand’s exploration of lifestyle-driven imagery rooted in authenticity, movement and natural environments.

The campaign focused on translating Salming’s identity into a distinct visual context shaped by location, using natural light and environment to reinforce the connection between performance wear and real-life use.

Media Platforms: Website, Social Media, Look-Book and catalogue, Print Marketing, POS

Creative Role: Creative Director and Photographer.